People who are looking for improvement in their creativity by joining sketching and layouting courses to become more innovative, visualized and great designer, for them our course is the only option. ADMEC is the institute which is offering such type of certificate course to enhance your creativity.
Design and applied arts is a concentration within the visual arts field that includes areas such as advertising, commercial design, commercial photography, fashion design, graphic design, illustration and drawing, interior decorating, and many more. Generally speaking, design and applied arts can be described as arts in which objects are designed or created in order to be used rather than simply to be viewed. This course is only available for design media professionals who are having good designing skills in graphics and web etc. This course is useful to enhance their concepts making power and visualization.
Whether it's a magazine spread, a subway poster, or even a Web page, nothing connects or communicates like a great layout. Layout design, the art of what goes where on a page or editorial spread, is a creative challenge for any graphic designer. In this intensive 3-lesson course, you'll tackle advanced-level layout projects that push your design skills to the limit. You'll learn how to build strong foundations for your page design, explore creative applications for lines and shapes, and discover how to break the rules while maintaining the underlying structure of a page. Case studies will analyze carefully selected examples of layout designs considered to be classics of graphic print design. Course projects for graphic designers include a 4-page magazine spread, a book jacket design, and a and for web designers include web templates, web headers, and web ads etc. This course is geared to intermediate/advanced graphic design students looking to stretch out and add distinctive print designs to their portfolios. Principles learned in this class can be applied to any layout design, from print to packaging, the Web, and beyond.
Eligibility to Join this Course
Candidate must have strong command over few computer applications like CorelDraw, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, QuarkXPress etc. We expect a good sense of design from the candidates too.
Layout Artist Essentials Learning Outcomes
|S. No.||Module||Module No.|
|1||Structural Foundations||Module I|
|2||Geometric Design Order||Module II|
|3||Structure and Deconstruction||Module III|
Module I - Structural Foundations
This section explores the structural foundations of layout design how designers use grid systems to unite text, images, and other page elements within an overall visual communication. Case studies explore how the masters constructed fluid designs on firm foundations. You'll learn how elements such as margins, markers, modules, and flowlines help to unify a page or spread. Then you'll examine applications for the common grid systems used by designers: manuscript grid, column grid, modular grid, and hierarchical grid. In the exercise, you'll apply these concepts to the design of a 4-page magazine spread or a web template.
Module II - Geometric Design Order
Geometric Design Order is a necessary element in all design and a complement to creativity. It explores creative applications for a geometrical approach to page composition. Classic proportional systems are explored, including such as the golden section, golden spiral, Fibonacci sequence, root 2 rectangle, and the rule of thirds. You'll also investigate how to use lines and shapes as graphic elements to create a sense of order. Lines, curves, circles, angles, bars and squares, and patterns are all explored as possible tools for structuring a layout. The lesson concludes with a discussion on the importance of balance, negative space, and strong focal points. In the exercise, you'll apply these principles to a book jacket design or a web header.
Module III - Structure and Deconstruction
This volume looks at ways of moving beyond traditional layout structures and using a more intuitive, experimental approach. Unconventional structural approaches discussed will include contextual framing, page bleeds, layering, proximity, and hypnotic wandering. Type layout concepts discussed will include 3-D type, chunking, text columns, and the vexed question of legibility. Finally, you'll explore some Post-Modern layout techniques: freeform, surreal collage, 3D environments, fragmentation, graffiti, cutouts, overprinting, and conceptual design. In the final project, you'll select an avant-garde technique and apply it to a challenging design project.