Most of the time people often think that design is all about creativity. If you’re an entrepreneur or designer who has just started their career, you might combine any five typefaces and colors that catches your eye and might think your design is creative. But soon after you probably find yourself with a design that is scrambled, incomplete, or well, just plain unpleasant. Graphic design, like any discipline, follows to strict rules that work beneath the surface to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.
Shapes are another fundamental element in graphic designing. Typically shapes are two dimensional having length and width. They relate to the figures and structures which are geometric, organic, or abstract making up the various elements in design.
“Typography speaks louder than words”, how many of you of you believe in this statement? Surprisingly, not many of you because there exists many high quality designers who don’t know the role and value of typography in design. Assorted words are used in web and graphic design to portray brand identity, services and many other things relevant to one’s business. However the most important factor to be considered is how one can express his business to millions of people all around the world. The sole answer is, right and eye-catchy Typography.