Role of Colors in Making of Design

role of colors in designing

It‘s not an extravagance to mention that color played crucial role in creating a mood. It will stimulate our imagination to express taste, smell, and emotions. Since technology has modified it all, and never before have there been so numerous colors obtainable, the flexibility to form our mood with color is especially true for a computer screen.

Get to know about Colors

Primarily color is referred to as the by-product of the spectrum of light (as it’s reflected or absorbed) as recognized and processed by the both human eye & brain. Color is that the visual emotive property corresponding in humans to the classes referred to as blue, red, yellow, black, etc. Color derives from the spectrum of light interacting within the eye with the spectral sensitivities of the light receptions.

Color as a Tool

Color is powerful because it helps in changing the mood – the mood of prospective customers/ consumers. If a website improves our state of mind, our relationship with a brand will enhance and therefore the likelihood of a return will increase. Advertisers and designers are well aware of that. People are not entirely guided by logic when making purchases. People tend to be driven by less identifiable factors such as emotions. For instant brands, like Harley Davidson, don’t sell motorcycles, they sell a lifestyle.

Finding the correct set of color is an art as everyone interprets colors differently. Therefore, the trick is regarding whole selection. In-fact no color scheme is universal or ideal. Also there is no best palette for a definite cultural or social group. We’ve to understand the meaning of colors so that they’ll effectively support our message. Efficient use of colors affects the decision-making process along-with surprising effectiveness.

Different Kinds of Colors

Through colors we can manage the reactions of our target audience and can provoke them to bound behaviors. Following are the commonly used colors along-with their impact on users.

Warm Bright Colors

warm bright colors

Beige, yellow, orange, pink, red and alike. These are active, obvious colors with a friendly nature that will induce a way of spirit and energy.

Warm bright colors visually enlarge objects and build them appear closer. Owing to their high visibility I advise limiting their use among solemn colors.

Cold Bright Colors

cold bright colors

Lavender, silver, and azure add subtlety, filled with aesthetics and freshness, accents.

Such cold yet bright tones gives a sensitivity of modernism and expertise if conjointly combined with gray. It’s a good composition for commerce, businesses, and service websites particularly with health, cosmetic and medicine products.

Cold Dark Colors

cold dark colors

Violet, blue, turquoise, green, navy provides a feeling of stability and quality. These shades are of usually placed as concomitant colors. Though they don’t attract attention they emphasize the content.

Cold dark colors are wide used on corporate websites for bold and industrious qualities with a special highlight for state, science, automotive and computer products.

Warm Dark Colors

warm dark colors

Gold, purple, brown signify tradition, classics, luxury and relaxation. They merge well with elegant and expensive and elegant especially for young and rich.

When mixed with cold colors provide a sensation of modernity and novelty. The color code is perfect for brands engaged in consulting, finance, architectonics and craft.

Neutral Colors

neutral colors

White, Grey and Black facilitates to form contrasts and bring all the other colors out. They don’t convey any specific message on their own. Neutrals colors are here to support their neighbors by taking part in the role of complementation on websites.

Their use will be really universal as they work well in an exceedingly sort of applications. Black is usually combined with bright colors while white with dark colors, almost creating a classic & universal combination.

How to Apply Colors

color wheelThe correlation of colors is essential to their impact. Colors like Reddish-brown sepia tones indicate to past and tradition, navy-blue mixtures are associated with dynamism, whereas while black and white when used in equal amounts leave a deeper expression to each other.

The appropriate combination of colors expresses thoughts in efficient without words and influences audiences. Selection of specific colors by an individual or a company should reflect their brand mission along-with strength and clarity, so that it will attract prospective customers.

Again, there aren’t any ideal sets of colors. Some are more common, while some are less so. Whilst cold shades have a cooling effect whereas warm colors impact users to take action. Red spot on a light-weight background is dramatic, however when placed on a cold one is almost hot. The stronger the contrast, the more powerful the message will be.  Moreover many successful campaigns have found to broken colorful rules. Applying opposing colors persuaded their visibility on the market.

The designer’s role is to make clear and apprehensible communication through the impact of color. Fewer the hues used in a composition the simpler the whole thing is to remember. Try to select amongst two or three key colors and your message will sustain longer within the minds of your target audience.


View Full Presentation on slideshare: Professional Tips to Use Colors in Design

  1. Factors that Make Graphic Design Institute Unique and Different

    Factors that Make Graphic Design Institute Unique and Different

    Graphic Design Institute in Rohini, Delhi is one amongst the well-established and renowned institutes in Graphic Design Industry in Delhi, NCR, bestowing advance training and learning in Graphic Design Courses. This institute is providing all the diploma & certificate courses with professional orientation and are recognized worldwide in association with today’s big name in the multimedia education i.e. ADMEC Multimedia Institute in Delhi, India.

  2. What are the Elements of a Design

    elements of design

    Good design can sometimes seem appealing to everyone, which can be a great combination of components that both engage and enlighten the viewer. In reality, graphic designers use a set of tools, known as the elements of design, to build and hone that perfect design. Every single piece of design is made with an intent to communicate a message. The elements of design are the powerful tools which a designer uses to craft meaning and bring clarity to a scrambled chaos of ideas.

  3. Role of Colors in Making of Design

    role of colors in designing

    It‘s not an extravagance to mention that color played crucial role in creating a mood. It will stimulate our imagination to express taste, smell, and emotions. Since technology has modified it all, and never before have there been so numerous colors obtainable, the flexibility to form our mood with color is especially true for a computer screen.

  4. Role of Typefaces in a Design

    role of typefaces in designing

    “Typography speaks louder than words”, how many of you of you believe in this statement? Surprisingly, not many of you because there exists many high quality designers who don’t know the role and value of typography in design.  Assorted words are used in web and graphic design to portray brand identity, services and many other things relevant to one’s business. However the most important factor to be considered is how one can express his business to millions of people all around the world. The sole answer is, right and eye-catchy Typography.

  5. Why Shapes are Important for a Design?

    use of shapes in design

    Shapes are another fundamental element in graphic designing. Typically shapes are two dimensional having length and width. They relate to the figures and structures which are geometric, organic, or abstract making up the various elements in design.

  6. Principles of Design

    Principles of Design

    Most of the time people often think that design is all about creativity. If you’re an entrepreneur or designer who has just started their career, you might combine any five typefaces and colors that catches your eye and might think your design is creative. But soon after you probably find yourself with a design that is scrambled, incomplete, or well, just plain unpleasant. Graphic design, like any discipline, follows to strict rules that work beneath the surface to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.

  7. Types of Grid Systems Useful for Layout Making by Graphic Designers

    Types of Grid System Useful for Layout Making

    One of the easiest ways to achieve an organized design is to apply a grid system. It’s a tried and tested technique that first found favour in print layout. A Grid represents a framework of spaced bars that are parallel to or cross one other, a grinding.” Grids in interactive design can also help provide a consistent experience across multiple devices with different screen sizes.

  8. Useful Tips to Compose a Page

    tips to composing a page

    Page layout or page composition is the methodology of setting, organizing and rearranging text and other designing elements on the page. A good composition is one that is visually satisfying as well as effectively conveys the message of the text and graphics to the target audience. There are few true and tried elements of page composition that can help to create an effective layout. Following are some tips for page lay-outing or page composition. Hope you find them useful while composing a page.

  9. Types of Page Layout in Detail for Graphic Designers

    type of page layout

    When talking about a page layout, graphic designers often employee distinguished layouts according to their preferences. Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive. In case you’re a graphic artist, user interface designers for websites, or a motion graphic artist; you ought to have sound understanding of these terms i.e. what they mean and when each type of layout should be used. 

    Types of Page Layout in Graphic Designing

    Broadly page layout can be classified as:

  10. Popular Page Layouting Terminologies to Know

    So far we have discussed about Graphic Design, its elements and principles in detail, page lay- outing tips and so on. However even after getting knowledge about these topics, designers specially beginners are not aware about the basic layouting terminologies. So here it is. The following article deals with the popular page layouting terms used in profession of graphic designing.