Advertising Design Course

Duration: 
12 Months

Graphic Design Institute (GDI) is providing a wonderful course to those candidates who want to join a career in business promotion, communication designing, entertainment, and multimedia industry. This diploma course is one of the best advertising courses in Delhi covers graphics designing, web designing, and business promotion skills at advanced level. All students will gain knowledge and understanding of the designing, programming, and promotional design strategies that will be used to convince an audience to become a consumer for the companies.

Advertising design courses from GDI gives a special opportunity to the students to develop their career as a graphic designer, web designer, visualization expert, e-learning, and business promotion engineer. Advertising design program is covering two semesters in this course i.e. Graphic Design & Artistry and Web Design & Interactivity.

Learning Outcomes of Advertising Design Course

Semester I - Graphic Design & Artistry

This semester of Advertising Design Course covers 3 modules. The first module wraps computer fundamentals and digital illustration skills while second module covers image manipulation and layout techniques in depth. You will be learning the entire concept of advertising designs, stationery designs, newspaper designs, newspaper advertisements, magazine designs, newsletter designs, packaging designs, brochure, and catalogue designs. And the last and third module covers 'how to prepare the file for printing" and "what is the process of printing is"? The subjects that you will learn in this module can be named out as "Pre-press and Post-press".

Module I - Computer Fundamentals & Digital Illustrations

This module covers everything which is vital to design a better corporate identity by the means of print media consisting of design basics, design principles, color schemes, color theory, sketching etc.

  • Overview of Computers
  • Design Principles Basics
  • Visual Grammar
  • Color Schemes
  • Color Meanings and its Importance
  • Typography
  • Case Studies

Module II - Image Magic & Layouting Techniques

This module of is the production base module, giving an advanced understanding and training of techniques of layouting and designing. Students will discover new techniques to enhance their photographic skills, to create comprehensive page layouts and professional photo editing techniques.

  • Artistic Visualization
  • Process of Concept Development
  • Layout Techniques
  • Advanced Raster Techniques
  • Retouching and Masking Techniques
  • Making Collages
  • Adding Special Effects
  • Color Correction
  • Photo-restoration techniques
  • Matt and Digital painting

Module III - Pre-press & Post-press

This module will train you in how to prepare your designs for further processing in printing press etc. Candidates will learn how to set up and operate offset and digital printing presses and process print jobs.

  • Types of presses
  • Plates
  • Ink and Color
  • Materials used
  • Digital file storing

Semester II - Web Design & Interactivity

In the previous semester, we covered graphic designing while this last semester will cover business promotion through website designing. Today our audience is high-tech meaning they are always equipped with gadgets with internet. So, businesses around the world are targeting internet users to promote their business through websites. In result web, designing and web promotion have gained popularity as one of the strong career options.

This semester also has three modules. The first module covers web fundamentals and graphics, second module covers multimedia & web interactivity while last module covers productivity & website management techniques. In this semester, you will learn how to create animated logos, web ads, e-cards, business presentations, promotional intros, web headers, websites, uploading website to server, preparing site for SEO (Search Engine Optimization) etc.

Module I - Web Fundamentals and Web Graphics

This module is a unique blend of front-end website designing which covers essentials of web layouts, grid systems, and other page elements which are important for visual communication creating website user interface designs for different devices like mobile phones, tablets etc.

Key Takeaways:

  • Important Principles of Website Designing
  • Designing and Planning of Web Pages
  • Creating Web Buttons and Icons
  • Creating Beautiful Web Templates
  • Overview of Web Colors and Typography Concepts
  • Understanding Browsers and Design Limitations
  • Good vs Bad Websites
  • Understanding Web File Formats
  • Designing Interactive Banners in Flash
  • Making Animated Web Ads, E-cards, Presentations, Intros, Web Headers
  • Overview of HTML5 & CSS3
  • Designing with Tables & DIVs
  • Tests and Projects

Module II - Multimedia and Web Interactivity

This module will focus on various scripting languages and advanced level methods for creating a professional and responsive website. It will also teach students the importance of multimedia in web interactivity.

Key Takeaways:

  • Website designing using HTML5 & CSS3
  • Responsive Website Designing
  • JavaScript & DHTML
  • Object Oriented JavaScript
  • jQuery
  • Synchronizing Sounds in Animations using HTML5 Audio API
  • Cross Browser Compatibility Issues
  • Test and Projects

Module III - Productivity and Website Management

This module will cover important concepts like how to increase web productivity, uploading a website, maintenance of a website, and validation of a website.

Key Takeaways:

  • Web Hosting
  • Domain Registration
  • Uploading a Website
  • Tips and Tricks for Fast Loading Website
  • CSS Compression
  • Compression of JavaScript
  • Image Optimization
  • Use of CSS
  • Learning Website Management
  • cPanel management for creating FTP accounts, handling website performance, and create error pages for your website

Advertising Design Course Contents

Semester 1:

  • CorelDraw
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Acrobat Reader
  • Adobe Bridge
  • Pre-press and Post-press
  • Photography Classes
    • Product Photography
    • Event Photography
    • Ordinary Photography

Semester 2:

  • Adobe Flash
  • HTML
  • CSS
  • HTML5
  • CSS3
  • Adobe Dreamweaver/ Sublime
  • JavaScript
  • HTML DOM
  • DHTML
  • jQuery
  • AJAX
  • Responsive Website Designing
  • Dynamic CSS
    • Less
    • Sass
  • Grid Systems
  • Twitter Bootstrap
  • Testing and Debugging
  • Domain and Hosting
  • FTP
  • SEO and SMO
  • Tests & Projects

Free of Cost Visual Designing, Art and Sketching, Professional Development Program, and Library Card are also included in this course for limited period only.

Project in Advertising Design Course

Joining a course from our institute; means joining a world-class production house with a strong academic experience and infrastructure. We have highly experienced mentors to train you. Each and every faculty is direct from the production industry. They are masters of their subjects and this is the reason why our students are always best guided to work on classroom projects.

Apart from classroom projects, we have our own production house in Delhi. We recommend interested and deserving students to the studio for internship also.

Career Options in Advertising Design

Graphic Designer, Layout Artist, UI Designer, Image Editor, Visualizer, Paginator, Flash Designer, Template Artist, Presentation Artist, 2D Animator, Web Designer, UI Developer, JavaScript Developer, jQuery Developer, Ajax Developer, Responsive Website Designer etc.

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