Role of Typefaces in a Design

role of typefaces in designing

“Typography speaks louder than words”, how many of you of you believe in this statement? Surprisingly, not many of you because there exists many high quality designers who don’t know the role and value of typography in design.  Assorted words are used in web and graphic design to portray brand identity, services and many other things relevant to one’s business. However the most important factor to be considered is how one can express his business to millions of people all around the world. The sole answer is, right and eye-catchy Typography.

 Like you wouldn’t write “rock and roll” with a cursive font; in the same manner you wouldn’t write “peace” in flashing boldfaced angular letters. If you wish to express your brand or business then simply you cannot neglect the importance of style of every character. Just look out some famous brands out there which have their own identity. Though these brands are simply a chunk piece of text or combination of some characters however they will be easily recognizable through their style or font formation like Google and Yahoo.

What is Typography

Typography when simply put refers to the art and technique of arranging typeface.

Depending on the aim, it is used for optimum readability, impact, or an inventive statement. Quality design will make a big distinction in communications, because it will affect the way our reader seas and feels about the topic being discussed. At the most basic, typography is combination of font, size, spacing and color. It will be applied to something that should part with text, including graphic design, web design, computer graphics, book, etc…

In simpler words, we can say that typography is that the method of making process visible images of your business by employing words with none fancy fonts concerned. However it doesn’t mean that you just cannot use decorative or fancy fonts in your typography. The main purpose of typography is to craft a message of your brand or services without using any image. Typography helps in enhancing the beauty of a web or graphic design along with simply grabbing the reader attention and guides them naturally, all with sole utilization of text.

By understanding the particular definition of typography, it will be enclosed by not only font choice however size, placement, body text, white space and every one different aspects associated with the to the legible word are thus necessary within the creation of a fluid, purposeful website.

What is Typeface

A Typeface is set of characters that share common designing features. Also, few typeface include different font weight and styles.

  • Regular
  • Regular Italic
  • Bold
  • Bold Italic

Glimpse on Typography History

history of typography

Following are some basic rules that one should not be broken when it comes to typography

Always read the given text carefully

Mostly of graphic and web designers hardly go through the full text provided by their clients. Majority of them just simple copy and paste the content from a text file. But, if you wish to create an attractive typography that grab your customers or website visitor’s attention then scan the entire text fastidiously, this will assist you to get a concept and how it will be integrated into the website.

Show a hierarchy

Every website ought to show a transparent hierarchy of wherever a visitor ought to begin reading and wherever they ought to continue on from there. Typography serve as an excellent way of making that hierarchy, as you’ll use font size and typefaces to effectively define what components are more crucial, which design fails to achieve solely.

Choose the color according your design

It is necessary to decide on an ideal and matching color of your typography. Also, it may be simply readable and strike the attention of website visitor. This is because it’s very easy to lose the text within the background of the website, particularly if similar colors are chosen. Opt for those colors that contract with your background for instance black text on a white background or a soft color in a dark background. Therefore your text can be easily readable and perfectly blend with your website.

Following are some essential things that will assist you to craft an eye catchy and engaging typography for your website or graphic design. For more information about typography stay in touch with us.

Few examples of Modern and Inspirational Typography

Typography Example 1

example of typography

Typography Example 2

example of typography poster

Typography Example 3

example of typography poster

Typography Example 4

example of typography logo

Typography Example 5

example of typography layout

Typography Example 6

example of typography logo

Typography Example 7

example of typography punchline

Typography Example 8

example of typography drawing

Typography Example 9

typography in a design

Typography Example 10

creative typography example

Typography Example 11

typography-burger-example

Typography Example 12

typography-in-layoutings

Typography Example 13

typography-inspiration-ideas

Typography Example 14

typography-portrait

Typography Example 15

typograhical designs


View Full Presentation on slideshare:Typography Anatomy


View Full Presentation on slideshare:Typography and Colors for GUI Designers

  1. Factors that Make Graphic Design Institute Unique and Different

    Factors that Make Graphic Design Institute Unique and Different

    Graphic Design Institute in Rohini, Delhi is one amongst the well-established and renowned institutes in Graphic Design Industry in Delhi, NCR, bestowing advance training and learning in Graphic Design Courses. This institute is providing all the diploma & certificate courses with professional orientation and are recognized worldwide in association with today’s big name in the multimedia education i.e. ADMEC Multimedia Institute in Delhi, India.

  2. What are the Elements of a Design

    elements of design

    Good design can sometimes seem appealing to everyone, which can be a great combination of components that both engage and enlighten the viewer. In reality, graphic designers use a set of tools, known as the elements of design, to build and hone that perfect design. Every single piece of design is made with an intent to communicate a message. The elements of design are the powerful tools which a designer uses to craft meaning and bring clarity to a scrambled chaos of ideas.

  3. Role of Colors in Making of Design

    role of colors in designing

    It‘s not an extravagance to mention that color played crucial role in creating a mood. It will stimulate our imagination to express taste, smell, and emotions. Since technology has modified it all, and never before have there been so numerous colors obtainable, the flexibility to form our mood with color is especially true for a computer screen.

  4. Role of Typefaces in a Design

    role of typefaces in designing

    “Typography speaks louder than words”, how many of you of you believe in this statement? Surprisingly, not many of you because there exists many high quality designers who don’t know the role and value of typography in design.  Assorted words are used in web and graphic design to portray brand identity, services and many other things relevant to one’s business. However the most important factor to be considered is how one can express his business to millions of people all around the world. The sole answer is, right and eye-catchy Typography.

  5. Why Shapes are Important for a Design?

    use of shapes in design

    Shapes are another fundamental element in graphic designing. Typically shapes are two dimensional having length and width. They relate to the figures and structures which are geometric, organic, or abstract making up the various elements in design.

  6. Principles of Design

    Principles of Design

    Most of the time people often think that design is all about creativity. If you’re an entrepreneur or designer who has just started their career, you might combine any five typefaces and colors that catches your eye and might think your design is creative. But soon after you probably find yourself with a design that is scrambled, incomplete, or well, just plain unpleasant. Graphic design, like any discipline, follows to strict rules that work beneath the surface to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.

  7. Types of Grid Systems Useful for Layout Making by Graphic Designers

    Types of Grid System Useful for Layout Making

    One of the easiest ways to achieve an organized design is to apply a grid system. It’s a tried and tested technique that first found favour in print layout. A Grid represents a framework of spaced bars that are parallel to or cross one other, a grinding.” Grids in interactive design can also help provide a consistent experience across multiple devices with different screen sizes.

  8. Useful Tips to Compose a Page

    tips to composing a page

    Page layout or page composition is the methodology of setting, organizing and rearranging text and other designing elements on the page. A good composition is one that is visually satisfying as well as effectively conveys the message of the text and graphics to the target audience. There are few true and tried elements of page composition that can help to create an effective layout. Following are some tips for page lay-outing or page composition. Hope you find them useful while composing a page.

  9. Types of Page Layout in Detail for Graphic Designers

    type of page layout

    When talking about a page layout, graphic designers often employee distinguished layouts according to their preferences. Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive. In case you’re a graphic artist, user interface designers for websites, or a motion graphic artist; you ought to have sound understanding of these terms i.e. what they mean and when each type of layout should be used. 

    Types of Page Layout in Graphic Designing

    Broadly page layout can be classified as:

  10. Popular Page Layouting Terminologies to Know

    So far we have discussed about Graphic Design, its elements and principles in detail, page lay- outing tips and so on. However even after getting knowledge about these topics, designers specially beginners are not aware about the basic layouting terminologies. So here it is. The following article deals with the popular page layouting terms used in profession of graphic designing.