It is actually no secret that since the time we are enjoying this digital revolution, we have also paved the way for the better evolvement of graphic designing. The graphic industry has become a new digital platform that allows people to share their expressions and emotions. The digital landscape has changed a lot in recent times, forcing us to cope up with this competitive environment.
With these changes, we are also observing how there is adrift in the focus of organizations from basic promotion strategies to human-centric advertisements. Every organization is reaching to their mass audience with the help of their designing team and today, graphic designers, video editors, motion graphic artist and other designers are getting well-paid jobs in the media industry.
Well, we have talked a lot about the graphic designers but how well do you understand this term? Don’t worry! we have got your back. In this blog, I have put together the meaning, career scope, designing software, basic terminologies of design Industry to learn graphic design in detail.
Graphic Design: The term & it’s terminologies
Graphic design is the skill in which a designer communicates with its audience through visual elements like typography, imagery, forms & colors. The industry allows you the creative freedom to bring your imagination into reality.
From Packaging to Motion Graphics, it all comes under the Graphic Industry. Graphic designing is an ever-growing industry that has an impact on almost all the organization today. From a basic startup to a giant conglomerate, graphic designing has become an essential part of every company.
A designer needs to communicate with people on a regular and for a beginner, it is really essential to catch these industries related to jargon. while you may find it hard to get control over these, learning them will definitely benefit you & your work. I have made a list of a few terms that are not only easy but also essential for a designer to learn graphic design like a pro.
Alignment refers to the process in which design elements are arranged. It is done to achieve more balance and order. there is basically 4 types of alignment - Centre, Right, Left & Justified
Balancing refers to the distribution of elements in the design. It is one of the basic principles of designing. A balanced design is visually attractive and can act as a guide in the design.
These lines are ‘extra’ lines that are left out purposely in case the cuts are not proper while printing
The even columns and rows with an organized framework that help designer to align design elements are termed as the grid.
It is generally the systematic and artistic arrangement of type in such a way that looks visually appealing and readable. Typography involves various fonts and typefaces.
Kerning refers to the process of adjusting a space between specific character.
Space between the lines of a paragraph is called Leading.
Adjusting the spaces throughout the word is called Tracking.
This involves the study of colors and how they affect people emotionally and mentally. It also includes the study of how to choose colors according to the environment.
CMYK stands for Cyan Magenta Yellow & Black, a color model used in color printing.
Color model for web images.
Colors that have a calming effect on the viewers. (Blue, Greens & violets)
Colors that have energizing and strong effect on the viewers. (Red, Yellow & Orange)
Pure Hue added to white is called tint.
The Light or dark shade of the color is called tones.
Graphic design industry is a perfect example of how art and technology blend seamlessly. If you want to master graphic designing you have to master this designing software. These are industry-leading software used by professional artist and getting experienced in them will surely benefit you.
The first project of Adobe, Photoshop is a leading image editing raster-based software. In no time it became one of the favorite tools of professional photographer and artist. It has evolved from just an image editing software to leading Graphic software that not only does the retouching of images but also create web templates, logos, web banners & even do a bit of animation.
Another software backed by the Adobe, Illustrator is vector-based graphic software that allows you to create logos, illustrations, flat drawings for both print and web. the software comes with responsive performance and precise tools that let you focus entirely on the design. You can reuse your graphics across various documents of different sizes.
CorelDraw was the first vector-based software released by Corel corporation in 1989. With CorelDraw you can create wonderful vector illustrations, layouts and with this it also allows you to do a bit of retouching as it comes with basic retouching tools also.
InDesign is another software created by Adobe. The industry's leading software is used to create and publish documents for both print and digital media. The software is basically used to create multi page documents like newspapers, Epubs, magazines, newsletter and much more. Besides this, the software also has some designing tools that let you create splendid logo designs.
Career scope and opportunities
With digitalization covering every domain, the career opportunities for Graphic designers are also increasing every day. With the career in one of the brightest industries, you have the choice of working in various fields like advertising, publishing, industrial design, public relations, media industry and other industries. While some people go for MNCs others chooses to be their own boss.
You can work as:
- Merchandise designer
- Image Editor
- Typography Expert
- Coloring Artist
- Digital Painter
- Pagination Artist
- Cover Designer
- Advanced Packaging Designer
- Newspaper Designer
- Magazine Designer
- Book Designer
- Stationery Designer
- Art Director etc.
After reading the entire blog based on graphic designing, it is quite natural that you must have got a crux of the industry and the opportunity it offers. It is an undeniable fact that creativity and technology will never take the back foot which means the graphic design will always be a necessary tool for promotional, economic & content-based marketing.
To learn the same Graphic Design Institute has the best range of graphic design courses to offer to you. All these courses will be taught to you by our industry expert trainers.
If you still have any doubts you can leave your comments below in the comment section or you can also share your valuable opinion on the blog.
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